Work that Works

Here’s where the magic happens. Strategy meets storytelling. Creativity meets real data. And it all looks good doing it.

PEOPLE InStyle Food Network Apartment Therapy The Spruce Travel + Leisure PEOPLE InStyle Food Network Apartment Therapy The Spruce Travel + Leisure

Selected Experience Includes…

I Build Brands Across Categories

  • People sharing a meal at a table with plates of burgers, French fries, and drinks.

    Food + Restaurants

  • A warmly lit hallway with terracotta-colored walls, arched doorways, potted plants, vintage furniture, framed artwork, and hanging lantern-style lights.

    Interiors + Home Decor

  • Inside a movie theater with rows of red seats, a large screen at the front, and a partially darkened room with some audience members seated and watching. The ceiling has decorative rectangular panels.

    Entertainment

  • Models walking on a runway during a fashion show, with an audience seated on both sides and large screen projections in the background.

    Fashion + Beauty

  • A modern house with large windows and a flat roof, situated on a hillside surrounded by dry grass and sparse trees, with mountains in the background.

    Travel

  • A bride in a white dress standing among bridesmaids in blush and neutral-colored dresses, holding bouquets of greenery and white flowers at an outdoor wedding.

    Weddings

Need help building an effective campaign tied to a key cultural or brand moment? I have robust experience working with teams to establish campaign strategies with impact, including working with the InStyle team on a record-breaking NYFW video strateg

Need help building an effective campaign tied to a key cultural or brand moment? I have robust experience working with teams to establish campaign strategies with impact, including working with the InStyle team on a record-breaking NYFW video strategy.

Interested in working with creators? I've worked with teams to scale their influencer + UGC efforts within their budgets. The Allrecipes team now sees millions of views to creator-led content.

Interested in working with creators? I've worked with teams to scale their influencer + UGC efforts within their budgets. The Allrecipes team now sees millions of views to creator-led content.

Have an event or opening that needs marketing? I have experience building out marketing strategies for experiential events, including running point on Apartment Therapy's virtual Small/Cool event in 2020.

Have an event or opening that needs marketing? I have experience building out marketing strategies for experiential events, including running point on Apartment Therapy's virtual Small/Cool event in 2020.

I can help you launch net new social accounts for your brand. I launched The Spruce TikTok and grew it to 200K followers in one year.

I can help you launch net new social accounts for your brand. I launched The Spruce TikTok and grew it to 200K followers in one year.